SWIDIA can help your brand leverage email marketing to drive valuable, positive results
We work with you to create impactful, data-driven campaigns.
Based on research-backed communication strategies our team of email experts crafts unique marketing messages that drive valuable results.
Planning | We work with you to develop a unique messaging strategy and distribution plan aimed at specific audiences and focused on achievable and measurable goals.
Technical | We handle IP warming, email coding, CRM data integration and all the rest to provide a turnkey solution for your brand.
Launch | We start start your campaign! SWIDIA works with your team to ensure we're hitting goals and everything is optimized.
Management | Our email marketing specialists work with your brand on an ongoing basis to ensure your email campaigns deliver consistent, valuable results
We’ll take a tried-and-true approach to launching your email program and put some industry-standard automations in place.
We’ll analyze the performance of the email program, identify opportunities for improvement, and create new tests and campaigns to boost your results.
Just ask! — Give us a snapshot of your email marketing program, and we’ll work with you to build a path forward.
Dashlane, a password and identity management app, saw email marketing as a way of addressing soft user engagement in the mid-lifecycle.
Existing email marketing had been focused on onboarding and the initial 30-day trial of their premium product, the primary method of converting free users to paid.
Given the success of this initial free trial, the CRM team looked for a way to get more mileage out of it. Working cross-functionally, the team developed a method of automatically distributing free trials via Braze, and subsequently sending personalized followup emails designed to push users to the “sticky” premium features.
Dashlane transformed their mid-lifecycle from a “dead zone” to a core part of the retention marketing program, driving around $850K in new cash bookingsand LTV per year.
SoundCloud was struggling with low engagement in their weekly wrap-up of personalized music recommendations, SoundCloud Weekly. The email template for the campaign was outdated and relied primarily on product-specific imagery (ie, pictures of the app).
The CRM team set up an A/B test, pitting this template against a new, highly personalized version. The redesigned template focused on the specific tracks being recommended to the user and vibrant album artwork.
The redesigned template won out, ultimately resulting in a 2x jump in clickthrough rate on the email, and a 5.5% overall increase in weekly listening time for the business as a whole (translating to increased user retention and ad revenue).