SWIDIA can help your brand optimize e-commerce growth with profit-first strategies
Craft Tailored, Data-Informed Strategies:
We collaborate with you to design effective, data-driven strategies for customer acquisition. Utilizing cutting-edge market insights and a profit-first approach, our team devises bespoke marketing plans aimed at scaling your e-commerce business sustainably and profitably.
Execute with Precision and Expertise:
Once our strategy is solidified, we handle the execution from start to finish. Count on our hands-on expertise in managing and optimizing PPC campaigns, using powerful channels like Google Ads and YouTube to drive your e-commerce growth.
Deliver Insightful Reporting & Constant Improvement:
We go beyond just crunching numbers - we interpret, understand, and provide actionable insights from your campaign data. Our team meticulously analyzes every data point, furnishing recommendations to continually refine your marketing efforts and propel your business forward.
Strategy Formation | We collaborate with you to create a tailored, data-driven strategy for customer acquisition. This strategy focuses on specific target audiences and measurable goals, centered around sustainable, profitable growth.
Tactical Execution | Our team handles the complex process of managing and optimizing your PPC campaigns. Leveraging Google Ads and YouTube, we provide an all-in-one solution to drive your e-commerce growth.
Launch | We kick-start your campaign! Paweł works closely with your team to ensure your marketing efforts align with your business objectives and that everything is fully optimized for success.
Continuous Optimization | Paweł remains engaged with your brand on a continuous basis, ensuring your marketing strategies consistently deliver value and contribute positively to your bottom line. With a keen eye on performance data, he provides actionable insights and recommendations for ongoing refinement and improvement.
We’ll take a tried-and-true approach to launching your email program and put some industry-standard automations in place.
We’ll analyze the performance of the email program, identify opportunities for improvement, and create new tests and campaigns to boost your results.
Just ask! — Give us a snapshot of your email marketing program, and we’ll work with you to build a path forward.
Dashlane, a password and identity management app, saw email marketing as a way of addressing soft user engagement in the mid-lifecycle.
Existing email marketing had been focused on onboarding and the initial 30-day trial of their premium product, the primary method of converting free users to paid.
Given the success of this initial free trial, the CRM team looked for a way to get more mileage out of it. Working cross-functionally, the team developed a method of automatically distributing free trials via Braze, and subsequently sending personalized followup emails designed to push users to the “sticky” premium features.
Dashlane transformed their mid-lifecycle from a “dead zone” to a core part of the retention marketing program, driving around $850K in new cash bookingsand LTV per year.
SoundCloud was struggling with low engagement in their weekly wrap-up of personalized music recommendations, SoundCloud Weekly. The email template for the campaign was outdated and relied primarily on product-specific imagery (ie, pictures of the app).
The CRM team set up an A/B test, pitting this template against a new, highly personalized version. The redesigned template focused on the specific tracks being recommended to the user and vibrant album artwork.
The redesigned template won out, ultimately resulting in a 2x jump in clickthrough rate on the email, and a 5.5% overall increase in weekly listening time for the business as a whole (translating to increased user retention and ad revenue).