Turn visitors into subscribers, and subscribers into customers

SWIDIA can help your brand leverage email marketing to drive valuable, positive results

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We run Email marketing for innovative brands

Our approach

We work with you to create impactful, data-driven campaigns. 

Based on research-backed communication strategies our team of email experts crafts unique marketing messages that drive valuable results.

How it works


Planning | We work with you to develop a unique messaging strategy and distribution plan aimed at specific audiences and focused on achievable and measurable goals.


Technical | We handle IP warming, email coding, CRM data integration and all the rest to provide a turnkey solution for your brand.


Launch | We start start your campaign! SWIDIA works with your team to ensure we're hitting goals and everything is optimized.


Management | Our email marketing specialists work with your brand on an ongoing basis to ensure your email campaigns deliver consistent, valuable results

Why email marketing?

Cost effective ROI
Highly personalized, only limitation is your own data
Reach users wherever they are, without the sensitivity of other channels
4 billion Email addresses used daily.
Email marketing results in $11b a year
One of the easiest channels to iterate on, gain learnings & improve results


Kickstart package

We’ll take a tried-and-true approach to launching your email program and put some industry-standard automations in place.

Platform, audience & basic template setup
IP Warming
Automation copy, design & template creation
Onboarding: 6 emails over 2 weeks
Conversion: 6 emails over 2 weeks (some may repeat w/ new subject lines/preheaders)
Reengagement/churn prevention: 4 emails over 4 weeks, dictated by email engagement
Report template (if needed beyond in-platform reporting)
Retainer services

We’ll analyze the performance of the email program, identify opportunities for improvement, and create new tests and campaigns to boost your results.

A/B testing and iteration of recommended comms (high performing / underperforming)
Biweekly reporting for core email marketing metrics (open / click / unsubscribe / bounce / conversion rates)
Ad-hoc campaigns when requested (newsletter, specific activations, new feature announcements, etc)

Just ask! — Give us a snapshot of your email marketing program, and we’ll work with you to build a path forward.

Book a strategy call

Case Studies

Dashlane Free Trial Integration

Product + MAP Integration

Dashlane, a password and identity management app, saw email marketing as a way of addressing soft user engagement in the mid-lifecycle.

Existing email marketing had been focused on onboarding and the initial 30-day trial of their premium product, the primary method of converting free users to paid.

Given the success of this initial free trial, the CRM team looked for a way to get more mileage out of it. Working cross-functionally, the team developed a method of automatically distributing free trials via Braze, and subsequently sending personalized followup emails designed to push users to the “sticky” premium features.

Dashlane transformed their mid-lifecycle from a “dead zone” to a core part of the retention marketing program, driving around $850K in new cash bookingsand LTV per year.

SoundCloud Email Marketing

Product + MAP Integration

SoundCloud was struggling with low engagement in their weekly wrap-up of personalized music recommendations, SoundCloud Weekly. The email template for the campaign was outdated and relied primarily on product-specific imagery (ie, pictures of the app).

The CRM team set up an A/B test, pitting this template against a new, highly personalized version. The redesigned template focused on the specific tracks being recommended to the user and vibrant album artwork.

The redesigned template won out, ultimately resulting in a 2x jump in clickthrough rate on the email, and a 5.5% overall increase in weekly listening time for the business as a whole (translating to increased user retention and ad revenue).

Ready to collab on a project?

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