SWIDIA can help your brand achieve the return you want with scale
Depending on what’s been done for your brand already we will use any data to inform and plan our campaign execution. Whether you’ve run Google Ads already or used other channels we’ll use what we can to brainstorm keywords and pull together a recommendation on channel distribution.
2. Implement Quick Wins, Optimize New Campaigns and then Scale
We’ll immediately execute on what we find from our audit phase, whether it’s nixing irrelevant spend or adding in display networks or capitalizing on new keywords that others hadn’t thought of before. After those quick wins we should see immediate results and then we can implement our new strategies that take a bit more time. Once those new campaigns have run we will optimize and scale!
3. Weekly Check Ins
We’ll provide performance updates weekly and monthly with continuous recommendations for improvement. We don’t just stop once your goals are achieved we are always striving to scale.
Restructure | Our initial phase involves getting access to your account, looking at all time data - depending on conversion tagging being accurate we use all of the information found to create new campaigns based on performance.
Implementation | We review ad copy, creatives, extensions, keywords, language and location settings with you and once we have approval we launch our new campaigns.
Optimization | After coming to consensus on our KPIs we collect data for 2-4 weeks and then begin to optimize towards our goals. We implement search query reports, negatives and more to ensure efficient spend.
Management | Our email marketing specialists work with your brand on an ongoing basis to ensure your email campaigns deliver consistent, valuable results
We’ll get you started before transitioning everything over to your team.
Continuous teamwork between us and your team, beyond the restructure you will get performance recaps and new suggestions weekly.
Just ask! — Give us a snapshot of your email marketing program, and we’ll work with you to build a path forward.