Turn visitors into customers

SWIDIA can help your brand identity and rank for the keywords that matter

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We run SEO for innovative brands

Our approach

We work with you to build a creative and targeted communication strategy that informs our SEO targets and convert potential customers.

Once your communication and SEO strategy is in place we work with you to optimize your site, produce your content, and distribute your messaging via press.

Impressions, keyword + domain rankings and website visits are the main success indicators that we will focus and report on.

How it works


Planning | Starting with an onboarding call we collaborate on your target audience, develop key messages, and identify keyword opportunities


Technical | We ensure your website is optimized to ensure the content we create will capture the right potential customers who are using search engines to look for your brand’s products, services, or expertise.


Content creation | We collaborate with you to create high-quality content that spreads your brand message and captures traffic. Our approach blends both SEO and communication learnings to ensure your brand resonates and your content ranks.


Management | SEO is an ongoing game with compounding value. The more keywords we help you identity, target, and rank for, the more traffic your website will capture. Our SEO management services include ongoing content writing and press.

Why SEO and Press?

of online experiences begin with a search engine.
of all website traffic comes from organic search
of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads.
SEO of the easiest channels to iterate on, gain learnings & improve results
One of the easiest channels to iterate on, gain learnings & improve results


Kickstart package

We develop your communication strategy and create your first SEO-optimized content pieces.

Onboarding call - Review target audience, consider keyword options
Market research
Customer persona creation
Research and Keyword validation - Ensure keyword targets are “winnable”
Competitor analysis - Explore what SEO opportunities competitors are focused on
Content outlines and approval
Content creation and optimization
Content review and publishing
Ongoing SEO management

We help you capture additional keywords, impressions, links, and traffic over time.

Ongoing content writing
Ongoing performance press based link building and journalist outreach
Ongoing website optimization and additions of technical website elements like schema
Additional keyword rankings
Additional website traffic

Just ask! — Give us a snapshot of your email marketing program, and we’ll work with you to build a path forward.

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