Jun 14, 2024

SWIDIA’s Guide to Navigating UGC TikTok

Grace Jee
Growth Marketing Manager

User-generated content is our bread and butter here at SWIDIA. We've been chosen by top brands all over the world to create their UGC for them and the trend towards TikTok has been undeniable. TikTok, once synonymous with lip-syncing and dance crazes, has transformed into a powerhouse platform boasting over 1 billion monthly active users. For brands and marketers, this presents a golden opportunity to increase visibility and drive sales.

So, what's the scoop on how brands are leveraging TikTok?

They're tapping into the goldmine of user-generated content (UGC) and putting it to work for them.

TikTok thrives on users showcasing their favorite products from beloved brands, crafting engaging content that resonates with audiences. And here's the kicker – brands absolutely love it. They're incorporating this fantastic TikTok UGC into their ads, flaunting it on their social media platforms, and featuring it on their websites to boost sales.

But what exactly is TikTok UGC?

Imagine scrolling through TikTok and stumbling upon a fellow user enthusiastically displaying their favorite brand's products. That's UGC in action. It encompasses real people creating videos, snapping photos, writing reviews, and sharing testimonials about products they adore.

Now, let's dive into the five types of TikTok UGC brands are capitalizing on:


Brands and creators alike adore hosting giveaways for their followers as a gesture of appreciation. By simply liking, tagging friends, and using a branded hashtag, followers stand a chance to snag some fantastic prizes.


Challenges are where the action is on TikTok. They involve users creating videos around a specific theme or concept, sparking creativity and engagement. Brands find these challenges to be pure gold, witnessing an organic surge in reach and engagement as users flock to participate.


TikTok users are vocal about their experiences with various products and services, providing valuable insights and recommendations. Brands like Glossier thrive on this authentic feedback, fostering trust and camaraderie among their fan base.


Duets allow users to interact with existing videos, fostering collaboration and creativity. Brands can leverage this trend by partnering with influencers to create duets featuring their products, driving engagement and brand affinity.


How-to videos are a hit across social platforms, offering quick and informative content. Brands like Sephora capitalize on this trend by encouraging users to create tutorials showcasing their products, establishing themselves as industry authorities.

But why should brands hop on the TikTok UGC bandwagon?

Here are the top benefits:

  • Boost authenticity and trust: UGC fosters genuine connections between brands and consumers, building trust and credibility.
  • Increase reach and exposure: UGC has a ripple effect, extending a brand's reach far beyond its immediate followers as content gets shared and reshared across the platform.
  • Build a community of followers: UGC creates a sense of belonging among consumers, fostering a tight-knit community around the brand.
  • Drive sales: UGC serves as powerful social proof, convincing potential customers of a product's value and driving conversions.

Ready to dive into the world of TikTok UGC? Here are some best practices to get started:

Get to know your audience:

Understanding your target audience's preferences and interests is key to crafting UGC campaigns that resonate.

Choose the right type of UGC:

Select UGC formats that align with your brand identity and campaign objectives.

Create a unique branded hashtag:

Develop a memorable hashtag that users can use to tag their UGC, making it easier to track and showcase.

Collaborate with relevant influencers:

Partnering with influencers can amplify your UGC campaigns and extend your reach to new audiences.

Repurpose user-generated content:

Maximize the impact of UGC by repurposing it across various marketing channels, from social media to email campaigns.

Ready to join the ranks of brands making waves with TikTok UGC? SWIDIA can help you on your journey to utilizing the fullest potential of TikTok. Contact us for a free consultation + growth report.

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