May 16, 2023

Social Fundraising In The Digital Age

Kaylee Foral
Media Strategist

Facebook is a powerful tool for nonprofits to raise awareness and donations. Nonprofits like Girl Scouts, Save The Children, and Salvation Army have been effectively using Meta to bring more awareness to their important causes and so can you!

By running donation ads on Facebook directly to your donations website, you can reach a wider audience and encourage them to support your cause. Here are some tips on how to successfully run donation ads on Facebook:

1. Set Clear Goals and Objectives

Before you start running donation ads on Facebook, you need to define your goals and objectives. What do you want to achieve with your ads? Do you want to raise awareness about your nonprofit, increase your donor base, or encourage one-time or recurring donations? Having clear goals and objectives will help you create a more effective ad campaign.

2. Create Compelling Ad Content

The success of your donation ads on Facebook depends on the quality of your ad content. Your ad should be visually appealing, informative, and emotionally compelling. Use high-quality images or videos that showcase the impact of your nonprofit's work. Write concise and persuasive ad copy that highlights your mission and the impact of donations. Also, include a clear call-to-action that encourages users to donate.

3. Target the Right Audience

Facebook's powerful targeting capabilities allow you to reach a specific audience based on their demographics, interests, behaviors, and more. Target users who are most likely to support your cause and donate to your nonprofit. For example, if you run an animal shelter, you can target users who are interested in animal welfare, pet adoption, or other related topics.

Remember to Follow Facebook's Ad Policies

Facebook has strict guidelines for donation ads, including using a verified payment processor, providing clear information about your nonprofit's mission and impact, and more. Make sure you comply with these policies to avoid your ad getting rejected or your account being suspended.

Read more about how to create Donation ads here. Or watch this video where it explains how to step-by-step.

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