Oct 9, 2023

Meta Performance 5

Kaylee Foral
Media Strategist

A break down of the Meta Performance 5, and how you can get the best performance out of your Facebook Ads in 2023

Best Practices

  • 1. Reducing the complexity of your ad account. This simply means having fewer campaigns.  
  • 2. Partnering with creators for your creatives as it leverages trust, authenticity, and originality.
  • 3. Testing out different type of ad creatives (UGC, images, video, carousels, copy only, etc)
  • 4. Conversion API quality check (CAPI): Paying close attention to event match quality
  • 5. Make sure you’re measuring results properly. Make sure you’re doing lift studies every 1-3 month

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