Apr 12, 2023

Meta Performance 5

Kaylee Foral
Media Strategist

The Best Practices for Successful Facebook Ads

A break down of the Meta Performance 5, and how you can get the best performance out of your Facebook Ads in 2023

Best Practices

  1. ‍Reducing the complexity of your ad account. This simply means having fewer campaigns.
  2. ‍Partnering with creators for your creatives as it leverages trust, authenticity, and originality.
  3. ‍Testing out different type of ad creatives (UGC, images, video, carousels, copy only, etc)
  4. ‍Conversion API quality check (CAPI): Paying close attention to event match quality
  5. ‍Make sure you’re measuring results properly. Make sure you’re doing lift studies every 1-3 month

Learn more about Meta Performance 5 here.

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