A break down of the Meta Performance 5, and how you can get the best performance out of your Facebook Ads in 2023
- 1. Reducing the complexity of your ad account. This simply means having fewer campaigns.
- 2. Partnering with creators for your creatives as it leverages trust, authenticity, and originality.
- 3. Testing out different type of ad creatives (UGC, images, video, carousels, copy only, etc)
- 4. Conversion API quality check (CAPI): Paying close attention to event match quality
- 5. Make sure you’re measuring results properly. Make sure you’re doing lift studies every 1-3 month