Over the years, Meta’s had tight policies for CBD products, but over the past year or two we’ve been seeing more and more companies sharing their hemp products through Meta ads.
So can you advertise hemp products on Meta?
According to this *Meta resource, the answer is no if you are promoting cannabis products that contain related psychoactive components (including ingestible and non-ingestible products), Promote or offer the sale of cannabidiol (CBD) or similar cannabinoid (e.g. CBG) products, or expressly state or imply that the featured products can treat, cure, prevent, mitigate or diagnose a disease or medical condition
*Meta also stateshere that you can promote or offer the sale of Hemp products that don't contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) provided that they comply with all applicable local laws, required or established industry codes, guidelines and licenses and ads
However, that doesn’t mean you won’t get your ads rejected. According to Payment Cloud Inc. even if you comply with these Meta’s approval conditions, Facebook could still reject your ad. This is due to Facebook's automated systems falsely flagging ads related to touchy topics like CBD. So if your ads do get rejected, don’t fret – a Meta support rep should be able to manually approve it
What strategies are CBD companies using to seamlessly get ads approved?
It’s all about the verbiage and images you use. In order to get your ads approved fast you need to avoid using statements like:
“Try our CBD oil today”
“Our hemp products treat anxiety”
“Reduce sinus inflammation with hemp cream”
“Can hemp alleviate your depression?”
“Can hemp improve concentration for those with ADHD?”
“Hemp oil improves concentration”
“Hemp removes your tension, increases relaxation and lifts your spirits”
Here are some bad Image examples Meta provides:
Here are some good ad examples:
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