Out of all the social media platforms, advertising on Youtube has proven to be one of the most consistently effective. It has more than 245 million active users in the U.S. alone, 81% of the demographic being young adults. Considering its massive reach, its also a surprisingly cost-effective platform since advertisers only pay for the clicks or views their ads receive, so you can determine your specific ad spend goals. The Youtube algorithm is also designed to specifically place ads next to videos that make sense, encouraging a very high engagement rate for the advertiser.
YouTube ad costs typically range from $0.03 to $0.30 per view, with several factors influencing the price. Here is everything you need to know about the cost of Youtube Ads.
Bidding: YouTube ad placements work through a bidding system. Your costs depend on how much others are bidding for the same ad placement. You can bid on a cost-per-view (CPV) or cost-per-thousand (CPM) impressions basis, or pay-per-click (PPC) for certain ad formats.
Targeting: The audience you target affects your cost. More specific audiences may be more expensive to market to. Targeting options include demographics, interests, life events, in-market audiences, video remarketing, placements, topics, keywords, and devices.
Quality Score: Google rates your video ad based on its relevance to the audience. A higher quality score can lead to lower costs.
Ad Formats: Each YouTube ad format is priced differently. These formats include display ads, overlay ads, TrueView in-stream video ads, TrueView discovery ads, non-skippable video ads, and bumper ads.
Here's a breakdown of some key ad formats:
Display Ads: These appear to the right of a YouTube video and can be paid for per click or per thousand impressions. They are most effective for retargeting.
Overlay Ads: Semi-transparent ads that show on desktops, often covering the lower part of a video. They require targeted ad copy and a clear call to action.
TrueView In-Stream Video Ads: These appear before, during, or after a video. You pay when the ad is watched for at least 30 seconds or if it's clicked. Consider including your company's name in the first five seconds.
TrueView Discovery Ads: These appear in search results and as related videos. You pay for each click, so ensure your ad is clear and relevant.
Non-Skippable Video Ads: These are 15 to 20 seconds long and can't be skipped. You pay for each view, but they can be expensive and are shown to all viewers, whether interested or not.
Bumper Ads: These are non-skippable, six-second ads, and the bidding is based on cost-per-thousand impressions. Use a clear call to action due to the short duration.
Understanding these factors and choosing the right ad format for your goals can help you make the most of your YouTube ad budget. Feel free to reach out to us for a free consultation!