Apr 12, 2023

Advantage+ Shopping Campaigns

Kaylee Foral
Media Strategist

Target previous purchasers, go after new prospects.

This campaign option is a really good option for accounts that already have history (100+ purchases, leads, or other events tracked through FB) and businesses that have a HIGH retention rate.

Best Practices

  1. ‍Streamline performance goal to achieve the highest performance from Facebook’s marketing solutions.
  2. ‍Combine prospecting and existing customer audiences under one campaign with personalized products from your catalog.
  3. ‍Simplify campaign set up and management by running fewer campaigns without the need to adjust or refresh
  4. ‍Automatically test up to 150 creative combinations and deliver the highest performing ads.
  5. Deliver your highest performing ad variation to the highest value shoppers.

Learn more about Advantage+ Shopping Campaigns here.

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