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Paid Media Manager

Role Description

SWIDIA prides itself in serving cutting-edge high growth companies and has an exciting opportunity to continue its growth with both venture funds and overseas capital groups focused on the tech startup sector.

The Paid Media Manager is a senior role who will drive client media performance across paid social and search channels. You will have an opportunity to work directly with the founders at a fast-growing company and create significant impact across both media and business development initiatives. This is a significant and core role at SWIDIA that has the potential to grow into a long-term leadership role.

*Must have agency-side experience

Responsibilities

Media Account Management:

  • Strategize media plans across channels, project manage their execution
  • Ensure strong-performing and healthy media accounts
  • Work with client and be responsible for covering day-to-day communications, reporting, and meetings
  • Coordinate with creative team (internal or client side) and guide ad creativedevelopment / creative testing structure / creative performance analysis
  • Drive media team efficiency through processes, best practices, and training/guidance
  • Collaborate on collateral development - case studies, content, potential pitch material
  • Interview/introduce new operators to the team who could help with project delivery/business development
  • Conduct routine market / competitor review/studies to inform latest best practices and emerging sectors/opportunities

Qualifications:

  • Bachelor's degree
  • 5+ years of paid media experience
  • Proficient in Microsoft Office Suite (PowerPoint, Excel, Word)
  • Working knowledge of MMPs (Mixpanel, AppsFlyer, Looker, Adjust, Amplitude, etc.)
  • Excellent written and verbal communication, strong organizational skills, analytical skills, ability to multitask in a fast-paced environment, and close attention to detail
  • Proactive problem-solving abilities
  • Experience in client-facing roles

Support for the Role:

  • A team of part-time / full-time media buyers with experience across primary performance channels
  • An in-house creative team focused on developing ad and marketing creatives
  • An advisory network of industry veterans/investors/agency owners/brand-side leadership

Please send your resume to:contact@swidia.com

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What Our Clients
Say About Us

"SWIDIA was instrumental in scaling our paid social efforts at Cameo. It's rare to find an agency that is both creative and analytical but SWIDIA certainly is both.”

Marty PesisDirector of Marketing at Cameo

"We needed a set of performance creatives for Dude Wipes. They took care of everything from concepting to production in a 2 week turnaround time, and created 61 variations of the video ad that could be used to test across channels.”

Sean RileyCEO at DUDE Products

"SWIDIA has played a key role in helping Radish scale its paid social channel. The team consists of intelligent individuals who make your growth initiatives their priority and it has been a great experience working with them!”

Shreya Shah Director of Marketing at Radish

"SWIDIA scaled our growth marketing program and lowered our northstar metric CPT by XX% - they played a critical role in helping us profitably exceed our 2021 UA goals."

Thomas PanDirector of Growth at STEEZY Studio